- We partner with scientists, pharma companies, biotech companies, universities and researchers around the world who are working on cutting edge microbiome technologies.
- We look for clinical efficacy - in vitro or in vivo - that would indicate a potential for a consumer product application.
- First and foremost, we are focused on superior product performance for the consumer.
- We bring seasoned executives as well as capital to the table to create truly exceptional product and brand experiences.
- We look to develop platform brands that have the power to dominate an entire category or show up in multiple categories - and a pipeline of product and business model innovation.
- We look to solve real problems in categories of over $1Bn in size.
- We love deep pain points and unsolved problems in unsexy categories.
- We require competitive unit economics at scale in mass retail.
- We bring unparalleled commercialization talent, a lean synergistic studio operation, and focused early stage capital.
- We bring experienced consumer packaged goods executives who have complementary skill sets.
- We look for long term, multi-faceted partnerships.